Air pollution is among the most important causes of premature deaths worldwide. Many drivers of bad air quality in emerging economies, including coal-fired power generation and transportation, also contribute to climate change. ISEP explores creative policy solutions to the problem of air pollution, with a particular emphasis on understanding public awareness of the problem and popular preferences for policy solutions. Our current work includes:

• In Vietnam, we currently explore public awareness of air pollution. Our goal is to describe the level of awareness, understand what drives it, and work with local partners to develop policy solutions to the problem.
• In China and India, our research focuses both on public awareness and the way mainstream media frames the air pollution issue. Here also we want to understand how awareness is created and popular preferences for different policy solutions.